Metrics question

How would you measure the success of Uber Ride?

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What this question tests

Metric tree construction for a core ride hailing product, balancing rider and driver sides of the marketplace.

How to approach it

  1. State the core value, reliable, fast, and reasonably priced transportation connecting riders and drivers.
  2. Define the north star, completed rides per active rider per month, reflecting real repeat usage rather than one time trial.
  3. Define supply side health metrics, driver utilization rate and average driver earnings per hour, since a rider only focus risks under serving supply.
  4. Define guardrail metrics, average wait time and cancellation rate, since these directly affect both rider satisfaction and driver income.
  5. Segment by market maturity, since a new city's metrics look different from a mature city's.

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