Metrics question

If a large number of drivers are dropping out of a particular city, why would it be?

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What this question tests

Root cause diagnosis for driver side supply churn using segmented hypothesis testing.

How to approach it

  1. Confirm the scope, verify the drop is real and specific to this city, not a broader trend or a data or tracking issue.
  2. Hypothesize earnings related causes, lower fares, increased competition from another company, or higher local gas or vehicle costs eating into take home pay.
  3. Hypothesize experience related causes, poor rider behavior, unsafe pickup zones, or app issues specific to that city's conditions like poor GPS in dense areas.
  4. Hypothesize external causes, a local regulatory change or a seasonal event ending that temporarily drew in extra drivers.
  5. Investigate using driver exit surveys and comparing earnings per hour in this city against similar cities to narrow down the real cause.

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