Strategy question
How would you onboard doctors for an online video consultation start-up?
- Strategy
- Medium
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What this question tests
Tests supply-side growth strategy for a two-sided healthcare marketplace, requiring the candidate to address trust and workflow friction specific to doctors, not just generic onboarding.
How to approach it
- Clarify the doctor segment: independent practitioners versus doctors already affiliated with hospital systems, since onboarding incentives differ.
- Identify the core barrier: doctors are time-constrained and skeptical of new platforms that add administrative overhead or feel like a lower-quality care channel.
- Propose reducing onboarding friction: integrate with existing tools doctors already use (calendar, EHR systems) rather than requiring a separate new workflow.
- Address trust and quality concerns: verify credentials clearly and offer a structured, low-effort trial period (a set number of consultations) rather than a full-time commitment upfront.
- Propose an incentive aligned with doctor economics: transparent, predictable per-consultation pay, since income uncertainty is a common concern for platform-based work.
- Define success as doctors completing their trial period and continuing to accept consultations, not just signups.
What a strong answer includes
- Identifies time and workflow friction, not lack of awareness, as the real barrier for busy doctors.
- Proposes integration with existing tools (calendar, EHR) as a concrete way to reduce onboarding friction.
- Uses illustrative numbers as assumptions: assume doctors who complete a low-commitment trial period convert to regular participation at a much higher rate than those asked to commit upfront.
- Addresses income predictability explicitly, recognizing gig-style pay uncertainty as a real deterrent for professionals with stable existing income.
Common mistakes
- Treating doctor onboarding like consumer user acquisition, ignoring their time constraints and skepticism.
- Not addressing credential verification and trust, which matters uniquely in healthcare.
- Asking for a large upfront commitment instead of a low-friction trial period.
Likely follow-up questions
- How would you verify medical credentials at scale?
- What would make a doctor churn off the platform after onboarding?
- How would you balance patient demand with doctor supply in a new city?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop