Metrics question

How would you test the LinkedIn feature "People you may know" when you don't have any data to base your decision off of?

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What this question tests

Ability to design an evaluation methodology for a recommendation feature before any usage data exists, using proxies and qualitative methods.

How to approach it

  1. Clarify 'no data' as no historical usage data on this specific feature, though LinkedIn has plenty of graph data to power the recommendations.
  2. Start with offline evaluation: hold out already-formed connections and test whether the algorithm would have recommended them, precision and recall against known ground truth.
  3. Run a small qualitative test: show recommendations to a sample of users and ask them to rate relevance directly, since click history doesn't exist yet.
  4. Launch a limited pilot at a small percent rollout to start generating real behavioral data before a full launch.
  5. Define the metrics you'll graduate to once data exists: connection-request rate, acceptance rate, and downstream engagement from new connections.

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