Metrics question
Measure the success of the save feature in LinkedIn.
- Metrics
- Medium
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What this question tests
Metrics thinking for a low visibility, utility feature where usage patterns reveal intent, not just raw counts.
How to approach it
- Clarify the save feature's purpose: users bookmark posts, articles, or jobs to revisit later, signaling delayed intent rather than immediate action.
- Define the north star: percentage of saved items that are later revisited or acted on, like a saved job actually applied to, not just total saves.
- Add a frequency metric: percentage of active users who use the save feature at least weekly, showing habitual adoption.
- Add a content type breakdown: which categories of saved content, like jobs versus articles, drive the most revisits, informing where to invest further.
- Add a guardrail: saved items that are never revisited within 30 days, since a high abandonment rate signals the feature isn't delivering real value.
- Set an illustrative target, for example assuming a goal of 40 percent of saved job postings being revisited within a week.
What a strong answer includes
- Correctly identifies that revisit or action rate, not raw save count, is the true measure of value for a save feature.
- Breaks down usage by content type, showing awareness that jobs and articles serve very different user intents.
- Gives an illustrative number, a 40 percent revisit target, grounding the metric in a checkable goal.
- Names abandoned saves as a guardrail, a subtle but meaningful signal of low feature value.
Common mistakes
- Measuring only total saves, which overstates value since many saved items are never revisited.
- Treating all saved content types the same, missing that jobs and articles likely have very different revisit patterns.
Likely follow-up questions
- How would you re-engage users with items they saved but never revisited?
- How would you know if the save feature is cannibalizing more valuable actions like immediate applying or sharing?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop