Metrics question

Measure the success of the save feature in LinkedIn.

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What this question tests

Metrics thinking for a low visibility, utility feature where usage patterns reveal intent, not just raw counts.

How to approach it

  1. Clarify the save feature's purpose: users bookmark posts, articles, or jobs to revisit later, signaling delayed intent rather than immediate action.
  2. Define the north star: percentage of saved items that are later revisited or acted on, like a saved job actually applied to, not just total saves.
  3. Add a frequency metric: percentage of active users who use the save feature at least weekly, showing habitual adoption.
  4. Add a content type breakdown: which categories of saved content, like jobs versus articles, drive the most revisits, informing where to invest further.
  5. Add a guardrail: saved items that are never revisited within 30 days, since a high abandonment rate signals the feature isn't delivering real value.
  6. Set an illustrative target, for example assuming a goal of 40 percent of saved job postings being revisited within a week.

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