Strategy question
Should Zomato allow users to order from multiple restaurants in a single order? If so, how would you implement it? If not, why?
- Zomato
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic and operational judgment on a feature with real logistics complexity, checking whether you weigh delivery cost and complexity against user demand.
How to approach it
- Clarify the ask: combining items from multiple restaurants into a single delivery order, distinct from ordering multiple times separately.
- Identify user demand signal: users often want variety, like one person wanting Chinese food and another in the same household wanting pizza.
- Weigh the operational cost: multi-restaurant orders require either sequential pickups by one driver, increasing delivery time and food quality risk, or multiple drivers, increasing cost.
- Recommend a qualified yes: allow it only for restaurants within close physical proximity to each other, capping delivery time and quality degradation risk.
- Propose implementation: a 'combine orders' feature that only surfaces multi-restaurant bundling when restaurants are within a defined walking or short driving distance of one another.
- Define success as increased average order value from bundled orders without a corresponding increase in delivery time complaints or food quality issues.
What a strong answer includes
- Gives a qualified yes rather than a flat answer, recognizing the real trade-off between user demand and delivery logistics.
- Proposes a concrete constraint, proximity-based eligibility, that makes the feature operationally viable rather than a blanket rollout.
- Ties success to both revenue and a quality guardrail, avoiding a metric that ignores the operational risk.
Common mistakes
- Giving an unqualified yes without addressing the real logistics cost of coordinating multiple restaurant pickups.
- Giving an unqualified no without exploring a scoped version of the feature that could work, like proximity-limited bundling.
Likely follow-up questions
- How would you price delivery for a combined order versus two separate ones?
- What would you do if one restaurant in the bundle is running late?
More strategy questions
- How would you approach launching Zomato in a new country?Zomato · Strategy · Medium
- Did it make sense for Zomato to do 10 minute instant delivery?Zomato · Strategy · Hard
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- How would you launch (roll out) Amazon Go?Amazon · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
More questions from Zomato
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop