Strategy question

Suppose a new model capability performs well for one customer’s threat hunting workflow, but only with custom prompts, bespoke integrations, and heavy support from the team. How would you decide whether to turn that into a repeatable product? Explain how you would separate one-off requests from reusable platform capabilities, choose where to standardize, and decide when to say no to custom work.

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What this question tests

Product judgment on distinguishing genuine platform opportunities from expensive one-off customization.

How to approach it

  1. Interview the custom deployment: identify exactly which parts are bespoke, the custom prompts, the specific integrations, and the manual support, and ask whether each addresses a need unique to this customer or a broader pattern.
  2. Talk to other customers or prospects with similar workflows, like threat hunting, to test whether the same custom elements would solve their problem too, not just this one account's quirks.
  3. Separate the reusable core, the underlying capability that worked, from the customer-specific wrapper, the bespoke prompts and integrations built around it.
  4. Decide to standardize only the reusable core into the product, and say no to replicating the bespoke wrapper for every future customer, offering it instead through a documented customization layer or partner integration.
  5. Define success: whether a second and third customer can adopt the standardized core with meaningfully less custom work than the first, proving it generalizes.

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