Product design question
Suppose you are asked to improve Midjourney’s core creation workflow for existing users. How would you combine your own hands-on use of the product, user interviews, and prototype reviews to find the highest-leverage friction points, and how would you decide which improvements to ship first?
- Midjourney
- Product design
- Medium
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What this question tests
Tests finding and prioritizing the highest-leverage friction points in a core creative workflow using a mix of hands-on use, interviews, and prototype review.
How to approach it
- Use the product hands-on first to generate a candidate list of friction points from direct experience, since creative tools often have UX friction that only surfaces through real use.
- Validate and expand that list through user interviews, distinguishing friction the candidate noticed personally from friction that is widespread across other users.
- Review prototypes or existing internal proposals for known friction points already being considered, to avoid duplicating discovery work already done.
- Score each friction point by frequency (how many users hit it) and severity (how much it disrupts flow or output quality), not just how annoying it felt personally.
- Prioritize fixes with high frequency and high severity first, deferring low-severity annoyances even if personally noticed often.
- Validate the prioritized list with a small group of active users before committing to build, to catch any personal bias in the hands-on discovery.
What a strong answer includes
- Combines three sources, personal use, interviews, and prototype review, rather than relying on gut feel from hands-on use alone.
- Scores friction points on frequency and severity together, avoiding over-indexing on personally noticed annoyances.
- Validates the prioritized list with real users before committing, checking personal bias against broader evidence.
Common mistakes
- Relying solely on personal hands-on impressions without validating against broader user interviews.
- Prioritizing by personal irritation rather than measured frequency and severity.
Likely follow-up questions
- How would you avoid your own creative preferences skewing the friction-point list?
- How would you measure severity for a friction point that is hard to quantify?
More product design questions
- Midjourney often starts with product ideas that have no clear precedent. Pick a new creative workflow concept and walk me through how you would take it from vague idea to a launchable MVP: how you would identify the user problem, choose the riskiest assumptions to test first, and decide what belongs in v1 versus what you would explicitly defer.Midjourney · Product design · Hard
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More questions from Midjourney
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovering and Sizing AI Opportunities
- Chapter 7: Designing AI UX and Oversight
- Chapter 14: Interviewing for AI PM Roles