Metrics question

Time spent on Youtube has gone down by 20% day over day. What would you do?

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What this question tests

Whether the candidate can run a structured root cause investigation before proposing a fix for a sudden engagement drop.

How to approach it

  1. Confirm the drop is real: check for a logging or measurement bug first, since a clean 20 percent day-over-day cliff is unusual for a mature product.
  2. Segment by platform, region, and content type (Shorts versus long-form) to see if the drop is broad or concentrated in one area.
  3. Check for a recent change: an app release, a recommendation algorithm update, or a UI change to the watch page or autoplay behavior.
  4. Check external factors: a competing major content event, an outage, or a seasonal effect explaining a temporary dip.
  5. Once isolated, propose a fix and define a recovery metric, such as watch time per session returning to baseline within a set number of days.

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