Product design question
Tinder wants to reduce ghosting. What feature would you build and why?
- Tinder
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product sense for a specific behavioral problem, requiring a feature grounded in why users ghost, not just adding notifications.
How to approach it
- Define ghosting precisely: a match or conversation goes silent with no closure.
- Identify why it happens: low commitment cost of matching, no social consequence, conversation fatigue.
- Propose a feature that lowers the cost of a soft exit, such as a one tap not feeling it close out message.
- Consider a nudge for users who have gone quiet on an active chat, prompting a reply or a graceful end.
- Define success: reduction in conversations abandoned mid thread, measured against unmatch or ghost rate.
What a strong answer includes
- Diagnoses the root cause, low cost silent exit, rather than treating ghosting as a UI reminder problem.
- Proposes a low friction, non punitive close out option so users are not forced into awkward rejection messages.
- Gives an illustrative metric, reducing chats with no reply after 48 hours from an assumed 40 percent to 30.
Common mistakes
- Proposing punitive measures that could hurt retention.
- Ignoring why ghosting happens and jumping straight to a reminder notification.
Likely follow-up questions
- How would you avoid the feature feeling like guilt tripping users?
- How would you measure if ghosting actually decreased versus users just leaving the app?
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More questions from Tinder
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop