Metrics question

To view reviews on Glassdoor, you need to contribute your own review first. How would you optimize that funnel?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Funnel optimization thinking, addressing a contribution gate that trades off content quality against user acquisition.

Clarify the goal, more reviews collected, or more users retained despite the gate, since these can conflict.
Map the funnel, user searches for a company, hits the paywall-like gate, decides whether to write a review, then unlocks access.
Identify the drop-off point, likely at the moment users realize they must write a review before reading any.
Consider softer alternatives, showing a small preview or letting users view limited reviews with a stronger prompt to contribute after.
Test a graduated model, e.g. free access to a few reviews, then a gate after that, to reduce first-visit abandonment.
Define success metrics, review submission rate and overall reviews-viewed volume, balanced against site-wide bounce rate.

Recognizes the core tension, the gate drives supply of reviews but costs demand-side traffic, and proposes measuring both sides.
Proposes a concrete test, a preview-then-gate model, instead of just removing or keeping the current hard gate.
Segments by intent, e.g. job seekers doing quick research versus users actively job hunting who are more willing to contribute.
Sets dual metrics, review submission rate and site-wide bounce rate, to catch a fix that helps one side while hurting the other.

Optimizing only for review volume while ignoring user drop-off and bounce rate.
Proposing to remove the gate entirely without considering the supply-side impact on reviews.
Not defining what to measure before and after the change.

How would you A/B test a softer version of this gate.
What would you do if review quality dropped after loosening the gate.
How would you incentivize review writing without hurting first-visit experience.