Metrics question

What are the top 3 metrics you would track for Quora?

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What this question tests

Whether you can select metrics that reflect a Q&A platform's core value, content quality and knowledge exchange.

How to approach it

  1. Clarify the business goal being measured, likely growing engaged users who both ask and answer questions.
  2. Prioritize a content quality metric, like percent of questions receiving a high-quality answer within a set time, since that's the platform's core promise.
  3. Track a contributor health metric, like active answerer retention, since content supply depends on repeat contributors, not just askers.
  4. Track a satisfaction metric, like upvote ratio or answer helpfulness rating, to confirm quality is being maintained, not just volume.
  5. Explain why each metric was chosen relative to Quora's specific value proposition, knowledge sharing, not generic engagement.
  6. Note a guardrail to consider, like spam or low-quality answer rate, that would undercut the primary metrics if ignored.

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