Metrics question

What are the type of ad metrics reported by ad publishers?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Familiarity with what ad publishers actually report, a baseline for anyone building ad products at a company like Ask Media.

Group metrics by funnel stage: delivery, engagement, and outcome.
List delivery metrics: impressions, fill rate, and viewability.
List engagement metrics: click-through rate, and for video, completion rate.
List outcome metrics where trackable: conversions and, where available, revenue attributed to the ad.
Mention reporting cadence and granularity, since publishers typically report daily and can break down by placement or creative.
Note that reporting standards vary by ad network, so ask if the interviewer wants a specific network's report format.

Organizes the answer clearly by funnel stage rather than listing metrics randomly.
Distinguishes metrics publishers control, like viewability and fill rate, from metrics advertisers care most about, like conversions.
Mentions discrepancy between publisher-reported and advertiser-tracked numbers as a known industry issue worth flagging.
Notes granularity, for example breakdown by placement or device, as part of what makes a report useful.

Listing only impressions and clicks, ignoring viewability, fill rate, or completion rate.
Not organizing metrics by funnel stage, making the answer feel like a random list.
Ignoring the common discrepancy between publisher and advertiser reported numbers.

Why might publisher-reported impressions differ from advertiser-tracked impressions?
Which of these metrics would matter most for a video-heavy inventory?