Product design question
What improvements will you add to the paytm consumer app?
- Paytm
- Product design
- Easy
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What this question tests
Product improvement in a real, specific app: identifying genuine friction points and proposing prioritized, feasible fixes.
How to approach it
- State familiarity with the app or a reasonable assumption about its current core functions: payments, recharges, and wallet.
- Identify a specific friction point, such as a cluttered home screen mixing payments, shopping, and games.
- Propose a focused improvement, like a simplified home screen personalized to the user's most-used services.
- Consider trade-offs, since Paytm's business model relies on cross-promoting many services on that home screen.
- Define success as reduced time to complete a core task, like paying a bill.
What a strong answer includes
- Names a specific, plausible friction point (cluttered navigation) rather than a vague 'make it better'.
- Acknowledges the business tension between simplicity and Paytm's cross-sell strategy across services.
- Proposes a concrete fix, like a personalized 'quick actions' row based on usage history.
- Uses an assumed metric, e.g. cutting average task completion time by 20 percent.
Common mistakes
- Proposing a redesign with no acknowledgment of Paytm's cross-promotion business needs.
- Giving generic UX advice not specific to Paytm's actual product surface.
- No metric to judge whether the improvement worked.
Likely follow-up questions
- How would you balance simplicity against Paytm's need to cross-promote services?
- How would you test this improvement before a full rollout?
- What would you measure to know if it worked?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop