Product design question

What improvements will you add to the paytm consumer app?

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What this question tests

Product improvement in a real, specific app: identifying genuine friction points and proposing prioritized, feasible fixes.

How to approach it

  1. State familiarity with the app or a reasonable assumption about its current core functions: payments, recharges, and wallet.
  2. Identify a specific friction point, such as a cluttered home screen mixing payments, shopping, and games.
  3. Propose a focused improvement, like a simplified home screen personalized to the user's most-used services.
  4. Consider trade-offs, since Paytm's business model relies on cross-promoting many services on that home screen.
  5. Define success as reduced time to complete a core task, like paying a bill.

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