Estimation question

What is the market for driverless cars in 2020?

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What this question tests

Tests structured market-sizing estimation for an emerging technology category using a top-down revenue approach.

How to approach it

  1. State the goal: estimate the total addressable market for driverless car technology and vehicles as of 2020.
  2. Anchor on the broader auto industry: assume global new car sales of roughly 80 million vehicles per year around that time.
  3. Estimate the driverless-capable share: assume a small early fraction, around 1-2%, had meaningful autonomous features in 2020, roughly 1 million vehicles.
  4. Estimate average incremental value per vehicle from autonomous technology: assume $5,000-10,000 in added hardware/software value per vehicle.
  5. Compute: 1 million vehicles times roughly $7,500, about $7.5 billion in direct technology market value for that year.
  6. Sanity-check against known industry estimates for autonomous vehicle technology spend around 2020, and note true Level 4/5 driverless cars were not yet commercially widespread.

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