Metrics question

What is the most important metric for Uber Eats? Why?

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What this question tests

Ability to pick and defend a single north star metric for a three sided marketplace of eaters, restaurants, and couriers.

How to approach it

  1. State the business model, Uber Eats connects eaters, restaurants, and couriers, and success requires balance across all three.
  2. Propose a candidate north star, completed orders per active eater per month, since it reflects real repeat demand.
  3. Explain why this beats alternatives like GMV or restaurant count, which can rise without reflecting real habit.
  4. Note the guardrails needed alongside it, courier earnings per hour and on time delivery rate.
  5. Acknowledge the trade off, focusing narrowly on one metric can hide problems on the other two sides.

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