Metrics question
What is your favorite game? What feature would you create for this game? What metrics would you look at to determine if this is worthwhile, before spending a single engineering dollar?
- Zynga
- Metrics
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Metrics discipline before building: defining what success looks like for a feature idea prior to any engineering investment.
How to approach it
- Pick a specific, well known game rather than a vague genre answer.
- Propose one concrete feature for that game, tied to a real gap you have personally noticed in play.
- State the hypothesis: what player behavior or business outcome this feature is meant to change, such as session frequency or in-app purchase rate.
- Define a small, cheap test before full investment, such as a prototype or a limited beta with a control group.
- Name the metrics that would justify full investment: for example, lift in day 7 retention or increase in average revenue per daily active user versus a holdout group.
- Set a guardrail metric, such as session length not dropping, to catch unintended side effects.
What a strong answer includes
- Ties the feature idea to a specific, personally observed gap in the game rather than a generic 'more content' answer.
- Proposes a controlled test, a limited beta with a holdout group, before committing full engineering resources.
- Names both a growth metric (retention or revenue lift) and a guardrail (session length), showing balanced thinking before spending budget.
Common mistakes
- Proposing a feature without any hypothesis for what business metric it should move.
- Jumping straight to full build without describing a cheaper validation step first.
Likely follow-up questions
- What would make you kill this feature idea before building it further?
- How would you size the potential revenue impact before pitching it to leadership?
More metrics questions
- How would you measure the success of Facebook Likes?Meta · Metrics · Medium
- Walmart's order return rate is increasing. As a product manager, what things would you look into to isolate the problem?Amazon · Metrics · Medium
- What metrics would you track if you were PM of Facebook Birthdays?Metrics · Medium
- How do you define success for Yelp reviews?Google · Metrics · Medium
- Utilization went down by 45% on app XYZ in Italy for the month of August. Give a reason why and draft a plan to fix it.Spotify · Metrics · Medium
- Define the metrics for YouTube search.Google · Metrics · Medium
More questions from Zynga
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop