Metrics question

What metrics would tell you whether Perplexity is winning against Google Search?

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What this question tests

Whether the candidate can define what winning actually means against an entrenched, much larger incumbent.

How to approach it

  1. Clarify what winning means: not overtaking Google's total query volume, but capturing a durable share of high-intent, complex informational queries where synthesis beats a list of links.
  2. Propose a market-share metric: share of a defined query category, like multi-step research questions, going to Perplexity versus traditional search.
  3. Propose a satisfaction metric: query resolution rate without needing to click through to another search engine afterward, showing the answer was actually sufficient.
  4. Propose a retention metric: percentage of users who make Perplexity their default or primary search habit over a sustained period, not just a one-off trial.
  5. Propose a guardrail: source citation click-through rate, since a healthy answer engine should still drive traffic to publishers, not just replace all outbound clicks.

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