Metrics question

What metrics would you track for Lindy's agent activation and retention?

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What this question tests

Tests metrics design for a no code agent platform, distinguishing account signup from a user actually getting value.

How to approach it

  1. Define activation precisely: not account creation, but the moment a user's first agent completes a real task successfully, for example an email triaged or a meeting booked.
  2. Build the activation metric: percent of new signups reaching one successful agent run within a defined window, like 24 hours.
  3. Build the retention metric: percent of activated users with at least one agent run in a rolling 7 and 30 day window, since a set and forget agent still counts as retained if it keeps running.
  4. Add a depth metric: number of active agents per retained user, since growth often comes from existing users adding a second or third agent.
  5. Add a guardrail: agent run failure rate, since a user whose agent silently fails will look retained in login data but is not getting real value.
  6. Confirm with the interviewer whether retention should be measured by login activity or by agent runs, since a good agent needs no login at all.

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