Metrics question
What metrics would you track for Lindy's agent activation and retention?
- Lindy
- Metrics
- Medium
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What this question tests
Tests metrics design for a no code agent platform, distinguishing account signup from a user actually getting value.
How to approach it
- Define activation precisely: not account creation, but the moment a user's first agent completes a real task successfully, for example an email triaged or a meeting booked.
- Build the activation metric: percent of new signups reaching one successful agent run within a defined window, like 24 hours.
- Build the retention metric: percent of activated users with at least one agent run in a rolling 7 and 30 day window, since a set and forget agent still counts as retained if it keeps running.
- Add a depth metric: number of active agents per retained user, since growth often comes from existing users adding a second or third agent.
- Add a guardrail: agent run failure rate, since a user whose agent silently fails will look retained in login data but is not getting real value.
- Confirm with the interviewer whether retention should be measured by login activity or by agent runs, since a good agent needs no login at all.
What a strong answer includes
- Defines activation as a successful agent run, not signup or agent creation, which is the real moment of value for this product.
- Uses agent run frequency rather than login frequency for retention, correctly recognizing Lindy's value is autonomous and does not require the user to return.
- Adds agents per user as a growth wedge metric, since expansion within an account is often cheaper than new acquisition.
- Includes run failure rate as a guardrail so retention numbers are not inflated by agents that are technically still installed but quietly broken.
Common mistakes
- Using login frequency as the retention metric for a product designed to work without the user checking in.
- Treating account signup as activation instead of a real successful agent run.
- No guardrail for silent agent failure, which would make retention look healthy while users are actually not getting value.
Likely follow-up questions
- How would you detect an agent that is running but producing bad output?
- What would you do if activation was high but 30 day retention was low?
- How would you segment these metrics by use case, like sales versus personal productivity?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop