Strategy question
What technological trend do you see Intuit taking on in the future and how will it apply it to its growth?
- Intuit
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Forward looking industry judgment: connecting a real technology trend to Intuit's specific products and customer base.
How to approach it
- Name a specific trend, such as AI powered financial assistance or embedded finance.
- Explain why this trend matters for Intuit's core customers: small businesses and individual tax filers.
- Propose a concrete application, such as an AI assistant that proactively flags cash flow risk in QuickBooks.
- Address the risk: accuracy and trust are critical in financial and tax products.
- Define success with adoption of the AI feature and its measurable impact on customer financial outcomes.
What a strong answer includes
- Picks one specific, real trend, AI powered financial guidance, rather than listing many trends shallowly.
- Applies it concretely to a named Intuit product, QuickBooks cash flow, not a generic AI statement.
- Flags the trust and accuracy risk that is uniquely high stakes in financial and tax software.
- Sets a measurable outcome, such as reduction in small business cash flow surprises, not just feature usage.
Common mistakes
- Lists generic tech trends without connecting them to Intuit's specific customer base.
- Ignores the accuracy and liability risk that comes with financial advice products.
Likely follow-up questions
- How would you build customer trust in AI generated financial advice?
- How would this affect Intuit's human advisor and accountant partnerships?
- What would hold this feature back from launching, from a risk standpoint?
More strategy questions
- How do you see the creator economy evolving over the next few years? If you want to make a major product investment within this space, what would you recommend we should build?Intuit · Strategy · Hard
- What steps would you take to open a pet food store in Evanston?Intuit · Strategy · Medium
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- How would you launch (roll out) Amazon Go?Amazon · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
More questions from Intuit
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop