Strategy question
You are a PM of Microsoft Edge. How will you identify the potential areas which can help to increase the market share of Edge?
- Microsoft
- Strategy
- Hard
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What this question tests
Tests competitive strategy for a mature, low-differentiation product category dominated by one player.
How to approach it
- Assess the landscape: Chrome dominates via default status on Android and ChromeOS plus ecosystem lock-in.
- Note Edge's real advantage: default on Windows plus deep Microsoft 365 and enterprise integration.
- Identify growth levers: enterprise retention on Windows-managed devices, deeper Microsoft 365 and Copilot integration, and gaming-focused optimizations.
- Prioritize enterprise retention, since Microsoft's unique advantage is controlling the OS and enterprise IT policy, not generic consumer features.
- Define success as Edge retention among Windows-default users, enterprise-managed-device usage share, and DAU among Microsoft 365 users.
What a strong answer includes
- Identifies Microsoft's actual unique advantage, OS, enterprise and 365 integration, rather than proposing to out-feature Chrome generically.
- Picks retention of default-installed users as the more realistic lever than winning net-new Chrome switchers.
- Ties growth explicitly to Copilot and 365 integration, a differentiator Chrome cannot match.
Common mistakes
- Proposing to compete head-on with Chrome on generic speed or extensions, an area with no Microsoft advantage.
- Ignoring the OS-default and enterprise advantage Microsoft already has.
Likely follow-up questions
- How would you measure default-to-switch-away rate and reduce it?
- How would deeper Copilot integration change usage patterns?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop