Product design question
You are the Product Manager for Zoom Chat. How would you improve it?
- Zoom
- Product design
- Easy
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What this question tests
Focused product design thinking on a specific sub-feature rather than the whole platform.
How to approach it
- Users: define who uses Zoom Chat specifically, teams using it as a Slack alternative alongside video calls.
- Pain points: chat feels like an afterthought compared to dedicated chat tools, with weaker search and threading.
- Prioritize: pick the highest impact gap, likely message search and thread organization for teams with high message volume.
- Solution: propose improved threading and cross-meeting chat continuity, so chat context carries between calls.
- Success metric: daily active chat users among Zoom Meeting users, and messages sent per active user.
- Confirm scope: whether the goal is to compete directly with Slack or simply support meeting-adjacent chat.
What a strong answer includes
- Identifies the real competitive gap, weaker threading and search versus dedicated tools like Slack, grounded in common knowledge.
- Proposes a scoped fix, better thread continuity across meetings, rather than rebuilding a full chat platform.
- Sets a specific adoption metric, distinguishing chat-only users from users who chat around meetings.
Common mistakes
- Trying to fully replace Slack instead of scoping to Zoom's actual meeting-centric use case.
- No specific gap identified versus competitors.
- Vague success metric with no segmentation.
Likely follow-up questions
- Would you position this to compete with Slack directly, or stay meeting-centric?
- What would you measure to know this feature is cannibalizing versus growing engagement?
More product design questions
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- How would you improve Zoom?Zoom · Product design · Easy
- How would you design a feature on Zoom that makes virtual meetings feel more personal and engaging?Zoom · Product design · Medium
- How would you improve the Uber app?Lyft · Product design · Easy
- Design a fridge for kids.Asana · Product design · Easy
- How would you improve TikTok?TikTok · Product design · Easy
More questions from Zoom
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop