Product design question

You're a PM in charge of Robinhood's Option trading feature, how would you improve it?

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What this question tests

Product improvement in a regulated fintech context: balancing usability improvements against the real risk of user harm.

How to approach it

  1. Identify the user: retail traders using options, ranging from experienced traders to less experienced users drawn in by Robinhood's simple interface.
  2. Name the core tension: Robinhood has faced real criticism and regulatory scrutiny for making risky options trading feel too easy for inexperienced users.
  3. Propose an improvement: better in-context risk education and strategy-specific guardrails, for example confirming a user understands assignment risk before enabling complex multi-leg options.
  4. Balance this against usability: guardrails should not be so heavy they push experienced traders to competitors, so tier friction by demonstrated experience and account activity.
  5. Prioritize risk guardrails for inexperienced traders first, since this is both an ethical and regulatory priority, not just a UX nice-to-have.
  6. Define success as reduction in accounts hitting margin calls or significant options losses shortly after account opening, alongside continued trading volume from experienced users.

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