Metrics question

You're the PM of Uber. The ride rating is 20% less than the industry standards. How do you solve this?

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What this question tests

Root-cause diagnosis of a lagging quality metric relative to competitors and a structured path to a fix.

How to approach it

  1. Confirm the benchmark: what counts as industry standard and whether the comparison is fair, same markets and same rating scale.
  2. Break rating down into drivers: driver behavior, car condition, route efficiency, and app reliability including cancellations and ETA accuracy.
  3. Segment the gap by city and driver tenure to see if it is broad or concentrated in specific markets.
  4. Compare against Lyft in the same markets if data exists, to isolate whether this is Uber-specific or market-wide.
  5. Prioritize the segment showing the largest gap, since that is where the fix has the most leverage.
  6. Propose a fix, such as targeted driver coaching, and track the rating trend over 8 weeks to validate it.

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