Metrics question

Zoom has integrated AI into their system, which includes automated notes, and since then, the number of meetings has reduced. What will you do?

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What this question tests

Tests diagnosing whether a usage decline caused by a feature is actually good or bad for the business, requiring reframing the problem.

How to approach it

  1. Question the framing first: fewer meetings could mean the AI notes feature is working exactly as intended, reducing unnecessary meetings.
  2. Segment meetings avoided because notes made them unnecessary, a good outcome, from meetings avoided due to dissatisfaction or churn risk, a bad one.
  3. Check business impact: does reduced meeting volume correlate with reduced subscription usage or renewal risk, or is overall engagement stable.
  4. Recommend shifting the north star from meeting count to value delivered per user, time saved or task completion, since the feature's own success makes meeting count outdated.
  5. Define success as retention and renewal rate and NPS post-feature, not raw meeting count.

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