Product design question

As a PM at Google, how would you design a connected car experience?

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What this question tests

Product sense for a hardware-plus-software ecosystem where safety is a hard design constraint, not just feature richness.

How to approach it

  1. Clarify scope: an Android Auto-style software layer for existing cars versus a full Google-branded car OS.
  2. Pick the user: daily commuters already using Google Maps and Assistant, Google's real wedge into the car.
  3. Identify pain points: switching between phone and car UI, safe hands-free control, and stale traffic or charging info.
  4. Prioritize by safety and frequency: voice-first navigation and proactive rerouting beat entertainment extras.
  5. Propose deeper Assistant integration for hands-free tasks, messaging, calendar, charging stops, surfaced contextually by trip stage.
  6. Define success as fewer phone pickups while driving and more voice-initiated actions per trip.

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