Strategy question

As a PM at Google, you have been asked to define a product strategy for launching e-billboards. How will you go about it?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Ability to define a go to market strategy for a new ad format, including target customer, differentiation and rollout sequencing.

Clarify scope: billboards Google would own and operate, versus a platform connecting existing billboard owners to Google Ads.
Identify Google's advantage: existing advertiser demand and location or audience data versus incumbents like Clear Channel.
Define the target customer: local and mid market advertisers who already buy Google Ads and want an omnichannel extension.
Propose the wedge: integrate billboard buying into Google Ads Manager, using location data to target and measure foot traffic lift.
Sequence the rollout: pilot in a few dense urban markets with strong ad demand before national scale.
Define success: incremental ad revenue per market, advertiser attach rate from existing Google Ads accounts.

Positions Google as a platform layer rather than competing head on as a billboard operator.
Names the real incumbent competition and how Google's data advantage differentiates the offer.
Proposes measurable go to market steps: pilot markets, then expansion tied to attach rate.

Ignoring that Google does not own physical billboard inventory, a real constraint on the strategy.
Treating this as a generic launch a new ad product answer without location specific reasoning.

Chapters of the AI PM course that teach what this question tests.