Metrics question

As a PM for Uber, how will you help riders from forgetting their phone in Uber?

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What this question tests

Whether you can diagnose a real user pain point and design a targeted, low-friction intervention.

How to approach it

  1. Clarify the problem: riders forgetting phones likely happens most at the end of a ride, distracted by exiting the car.
  2. Segment: identify high-risk trip patterns, like late-night rides or rides with multiple stops, where distraction is higher.
  3. Propose a lightweight intervention: a Bluetooth-based proximity check or an end-of-ride reminder prompt before the driver departs.
  4. Weigh tradeoffs: false positive reminders annoying every rider versus missing genuine cases.
  5. Pilot the feature in a segment with the highest forgotten-item complaint rate before full rollout.
  6. Success metric: reduction in forgotten-phone support tickets per 1000 rides in the pilot market.

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