Product design question

As a Product Manager for a food delivery app, you have received feedback that the platform seems to lack sufficient healthy food options. What would be your strategy or the next steps you would take to address this concern?

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What this question tests

Whether the candidate can turn vague qualitative feedback into a validated, prioritized product plan rather than reacting immediately.

How to approach it

  1. Treat the feedback as a hypothesis, not a fact, and first quantify it: search and filter data for healthy tags, cuisine gaps by region.
  2. Segment users who raised this concern, for example health-conscious users with a higher than average cancel or churn rate.
  3. Identify root causes: too few healthy-tagged restaurants on the platform, or poor discoverability of the ones that exist.
  4. Prioritize a fix: improve restaurant tagging and search filters first (cheap, fast) before pursuing new restaurant partnerships (slow, expensive).
  5. Define success as increased order share from health-conscious filters and retention lift in that segment.

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