Product design question
As a Product Manager for a food delivery app, you have received feedback that the platform seems to lack sufficient healthy food options. What would be your strategy or the next steps you would take to address this concern?
- Uber
- Product design
- Medium
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What this question tests
Whether the candidate can turn vague qualitative feedback into a validated, prioritized product plan rather than reacting immediately.
How to approach it
- Treat the feedback as a hypothesis, not a fact, and first quantify it: search and filter data for healthy tags, cuisine gaps by region.
- Segment users who raised this concern, for example health-conscious users with a higher than average cancel or churn rate.
- Identify root causes: too few healthy-tagged restaurants on the platform, or poor discoverability of the ones that exist.
- Prioritize a fix: improve restaurant tagging and search filters first (cheap, fast) before pursuing new restaurant partnerships (slow, expensive).
- Define success as increased order share from health-conscious filters and retention lift in that segment.
What a strong answer includes
- Separates a discoverability problem from a supply problem before proposing a fix, since the solutions differ completely.
- Proposes a quick win, such as a 'healthy' filter and curated collections, before committing to restaurant acquisition.
- Ties the fix to a measurable segment, such as order frequency among users who use health filters.
Common mistakes
- Jumping straight to signing new restaurant partners without checking if the issue is discoverability.
- Treating the feedback as representative of all users without checking how many actually raised it.
Likely follow-up questions
- How would you validate this is a widespread problem versus a vocal minority?
- What would you measure two months after launching a healthy filter?
More product design questions
- How would you improve the Uber app?Lyft · Product design · Easy
- How would you design at ETA system for Lyft drivers?Lyft · Product design · Medium
- Design Lyft for kids.Google · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- How would you improve the restaurant search?Uber · Product design · Easy
- How would you design a bicycle renting app for tourists?Google · Product design · Medium
More questions from Uber
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop