Strategy question

As Google, how would you go about improving inflight experience?

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What this question tests

Whether you can identify a specific pain point in a travel journey and propose a solution that fits the company's real strengths.

How to approach it

  1. Clarify scope: improving the inflight experience for passengers, versus airline partners, versus Google's own opportunity there.
  2. Map the inflight journey: boarding, connectivity, entertainment, food, and identify where friction is worst today, likely connectivity and content access.
  3. Prioritize connectivity and content, since spotty wifi and paywalled entertainment are the most common complaints.
  4. Propose a concrete idea, offline-synced content, maps, and messages through Google apps that work without reliable wifi.
  5. Tie it to Google's actual assets: Android, Maps offline mode, YouTube downloads, rather than building new airline hardware.
  6. Define success metrics, like offline feature usage per flight and post-flight satisfaction, with a guardrail on data costs to airlines.

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