Strategy question
As Google, how would you go about improving inflight experience?
- Strategy
- Medium
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What this question tests
Whether you can identify a specific pain point in a travel journey and propose a solution that fits the company's real strengths.
How to approach it
- Clarify scope: improving the inflight experience for passengers, versus airline partners, versus Google's own opportunity there.
- Map the inflight journey: boarding, connectivity, entertainment, food, and identify where friction is worst today, likely connectivity and content access.
- Prioritize connectivity and content, since spotty wifi and paywalled entertainment are the most common complaints.
- Propose a concrete idea, offline-synced content, maps, and messages through Google apps that work without reliable wifi.
- Tie it to Google's actual assets: Android, Maps offline mode, YouTube downloads, rather than building new airline hardware.
- Define success metrics, like offline feature usage per flight and post-flight satisfaction, with a guardrail on data costs to airlines.
What a strong answer includes
- Narrows to a specific pain point, unreliable connectivity, instead of trying to redesign the entire flight experience.
- Builds on assets Google already has, Maps offline and YouTube downloads, rather than proposing new hardware.
- Gives an illustrative number, assuming inflight wifi fails or lags on 30 percent of flights today.
- Names airline partnership as the real go-to-market constraint, not just a design problem.
Common mistakes
- Proposing a broad wishlist of inflight improvements instead of one prioritized, buildable idea.
- Ignoring that airlines, not Google, control the actual seat and connectivity infrastructure.
Likely follow-up questions
- How would you get airlines to adopt this instead of building it in-house?
- What would you measure to know the offline experience is actually being used?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop