Strategy question
Assume that in a major urban city, there is a section of interstate highway that is only available for self-driving cars. What are some potential business opportunities?
- Strategy
- Hard
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What this question tests
Tests creative but structured opportunity-sizing from a hypothetical infrastructure change.
How to approach it
- State the assumption: a dedicated AV lane implies higher speed and throughput with predictable AV traffic in that corridor.
- Brainstorm opportunities: a premium AV commuter shuttle, freight platooning, and dynamic tolling or data services for AV fleet operators.
- Prioritize freight platooning by near-term feasibility and revenue, since AV trucking commercializes faster than robotaxis.
- Go to market by partnering with logistics companies to pilot platooning in the dedicated lane, pricing by a share of fuel savings.
- Define success as trips or tons moved through the lane, cost savings per trip, and partner adoption rate.
What a strong answer includes
- Picks one prioritized opportunity, freight platooning, with a clear rationale, fuel and labor savings plus faster commercialization.
- Ties monetization to a measurable savings-share model instead of a vague licensing idea.
- Avoids listing unranked ideas, committing instead to the strongest near-term bet.
Common mistakes
- Listing generic ideas like robotaxis or ads without ranking by feasibility or revenue.
- Ignoring that freight and logistics commercialize AV tech faster than passenger use cases today.
Likely follow-up questions
- How would you price access to this dedicated lane for competing AV operators?
- What happens to the lane's value if AV adoption is slower than expected?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop