Strategy question

Brainstorm ideas to increase Youtube's revenue.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests structured brainstorming under a business-strategy lens: generating and prioritizing revenue ideas rather than a random unranked list.

Clarify the revenue lens: ad revenue, subscription (YouTube Premium), or creator-driven commerce, since ideas differ by category.
Brainstorm ad-side ideas: better ad formats for Shorts, improved ad targeting using first-party signals, or more shoppable ad units.
Brainstorm subscription-side ideas: bundling Premium with other Google services, or tiered pricing for different content access levels.
Brainstorm creator-commerce ideas: expanding live shopping and creator merchandise integrations, since creators already drive discovery and trust.
Prioritize by feasibility and revenue potential: Shorts ad monetization and shoppable live content are likely highest near-term impact given current usage trends.
Note the trade off: aggressive ad load increases short-term revenue but risks user experience and creator goodwill.

Organizes ideas into clear revenue categories (ads, subscriptions, commerce) instead of a flat, unstructured list.
Prioritizes 2 to 3 ideas with a stated rationale, such as Shorts monetization given its growing watch time, rather than listing ten ideas with no ranking.
Names a real trade off, ad load versus user and creator experience, showing awareness that revenue growth is not free.
Ties ideas to YouTube's actual strengths, creator ecosystem and Shorts scale, rather than generic monetization tactics.

Listing many unranked ideas with no prioritization or feasibility check.
Ignoring the trade off between more ads and long-term user or creator retention.

Which one idea would you pilot first, and what would you measure to know it is working?
How would you balance monetizing Shorts without hurting its current growth?