Strategy question

How would you acquire more users for Uber?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Growth strategy reasoning tied to a specific, defensible channel and target segment, not a generic marketing list.

Identify the target segment with the highest opportunity, public transit users in cities with unreliable late night service, rather than everyone.
Identify the acquisition channel best suited to that segment, partnerships with transit apps or targeted promotions at transit stations during service gaps.
Propose a referral based lever too, since ride hailing has historically grown well through existing user referrals with strong incentive design.
Consider a supply side angle, acquiring more riders in a city requires enough driver supply to keep wait times low, so growth and driver recruitment should be paired.
Define the success metric, new rider activation rate in the targeted segment, and cost of acquisition compared to existing channels.

Picks a specific, well reasoned target segment, transit users during service gaps, rather than proposing generic broad market advertising.
Names a concrete channel matched to that segment, transit station partnerships or targeted local promotions, showing real channel strategy thinking.
Explicitly ties rider growth to driver supply, since acquiring riders without enough drivers would raise wait times and hurt the very experience meant to retain them.

Proposing generic broad advertising with no specific target segment or channel reasoning.
Ignoring the driver supply side entirely, risking a worse experience from unmatched growth.
No metric to measure activation or compare acquisition cost across channels.

How would you balance this rider acquisition push against ensuring enough driver supply?
How would you measure whether the transit partnership channel is worth the cost compared to other channels?