Strategy question
Should Uber Eats be a different app from Uber Rides?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests product portfolio strategy: weighing brand clarity and cross-sell against operational focus when deciding whether two use cases share one app.
How to approach it
- Note the current state: Rides and Eats are separate apps with shared login; the question is whether that split is right.
- Arguments for separate: distinct intents (urgent transport vs leisurely food browsing), different peak times, and a cleaner flow for each.
- Arguments for merging: cross-sell (a rides user orders food, raising frequency and LTV) and lower duplicate acquisition cost.
- Weigh the urgency mismatch: rides need a fast, uncluttered flow; food browsing would slow that down if merged in.
- Propose a middle path: keep separate apps, deepen cross-promotion via notifications and shared Uber One membership.
- Define success as cross-usage rate (riders who also order Eats) without slowing time-to-request-a-ride.
What a strong answer includes
- Explains the urgency mismatch (rides = urgent, food = leisurely) as the core reason a full merge is risky.
- Recommends a middle ground, not a binary yes/no, reflecting real product strategy nuance.
- Names a concrete cross-sell lever already in Uber's ecosystem (Uber One) instead of vague 'better marketing.'
- Ties success to a specific behavioral metric: cross-usage frequency without hurting core-flow speed.
Common mistakes
- Giving a flat yes/no with no reasoning about the use-case mismatch.
- Ignoring that this mirrors a real, already-made Uber decision worth grounding the answer in.
- No proposed metric to validate the recommendation.
Likely follow-up questions
- How would Uber One membership change your answer?
- How would you measure the cost of running two separate apps?
- Would your answer differ in a market with no Uber Eats competition?
More strategy questions
- Lyft wants to enter the Indian market. What should be the strategy?Lyft · Strategy · Hard
- You own 6 pizza shops in the city and want to improve revenue. Do you develop a mobile app or use Uber Eats?Lyft · Strategy · Hard
- How would you acquire more users for Uber?Lyft · Strategy · Easy
- Lyft wants to add Shared Saving rides. What factors will you consider to determine riders' willingness to pay? What experiments will you run to test your assumptions?Lyft · Strategy · Hard
- Launch Uber in a new city.Swiggy · Strategy · Medium
- What factors need to be considered if you want to launch your product in a new market?Lyft · Strategy · Medium
More questions from these companies
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop