Product design question

Build a feature for self-driving cars that addresses people’s inherent fear to purchase.

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What this question tests

Product design addressing an emotional and trust barrier rather than a purely functional gap.

How to approach it

  1. Clarify the specific fear, safety in an emergency, loss of control, or lack of understanding of how the car makes decisions.
  2. Segment buyers, cautious first-time buyers versus early adopters, since the feature should target the hesitant majority, not enthusiasts.
  3. Identify the core trust gap, users cannot see or understand what the car perceives and decides in real time.
  4. Propose a feature, an in-car visualization showing what the vehicle detects, e.g. pedestrians and other cars, so the passenger sees the car 'paying attention'.
  5. Add a manual override and clear takeover option, so users feel in control rather than powerless during a critical moment.
  6. Define success metrics, purchase intent survey lift after a test drive with the feature and a reduction in reported anxiety during rides.

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