Product design question
Build a product for group travel.
- Product design
- Medium
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What this question tests
Product design for a specific travel use case with coordination and budgeting complexity across multiple people.
How to approach it
- Clarify the target group: friends or family planning a trip together, needing to align on dates, budget, and itinerary.
- Identify pain points: scattered planning across chat apps and spreadsheets, and disagreement on budget or activities.
- Prioritize coordination over inspiration content, since the core friction is aligning a group, not finding ideas.
- Propose a shared trip board with polls for dates and activities, and a running shared expense tracker.
- Add a feature to split costs automatically and settle up at the end of the trip.
- Define success as trips fully planned and booked through the app and reduction in planning related group chat volume.
What a strong answer includes
- Focuses on the coordination problem, the real friction in group travel, rather than another trip inspiration or booking app.
- Proposes concrete mechanisms, polls and shared expense tracking, instead of vague 'collaboration features'.
- Gives an illustrative number, e.g. assumes reducing planning time from 10 back and forth messages to 2 poll responses per decision.
- Adds expense settlement, addressing the well known friction of splitting costs after a group trip.
Common mistakes
- Building another generic travel booking or inspiration app instead of solving the coordination problem.
- Ignoring the expense splitting pain point, which is a major real world friction in group travel.
- No metric tied to actual reduction in planning friction.
Likely follow-up questions
- How would you handle disagreements within the group on budget?
- Would you build booking into the app or just planning?
- How would you measure if this reduced planning friction?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop