Strategy question

Come up with a monetization strategy for Zomato in order to grow its revenue by 10X over the next 1 year.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Aggressive growth strategy reasoning, testing whether the candidate can be realistic about a 10x target while still proposing meaningful levers.

Flag the target's aggressiveness with the interviewer, and clarify if this means gross revenue, take rate, or new lines.
Break down likely revenue streams: delivery commission, restaurant advertising, and subscription.
Identify the highest leverage lever: ads and subscription scale faster than commission, which is capped by delivery volume.
Propose expanding restaurant advertising as the primary driver, since it scales with existing order volume, not new users.
Propose a secondary lever: expanding subscriptions with clearer value like free delivery thresholds and exclusive deals.
State that 10x likely requires new lines such as quick commerce, and flag this explicitly as a major bet.

Is honest that 10x in a year is unrealistic through existing levers alone and names what a step change would require.
Prioritizes ads over commission as the faster scaling lever, with reasoning tied to margin and existing order volume.
Grounds subscription growth in a specific mechanism rather than make it more attractive.

Accepting the 10x target uncritically and proposing only incremental commission tweaks that cannot get there.
Ignoring advertising as a revenue lever, usually the fastest scaling piece of a delivery marketplace.

Chapters of the AI PM course that teach what this question tests.