Product design question
Create a new product relevant to Google's existing product line targeted at people using public transit.
- Product design
- Hard
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What this question tests
Product strategy tied to an existing portfolio: extending a company's product line into an adjacent use case rather than inventing from scratch.
How to approach it
- Clarify scope: which Google product line to extend, for example Maps, Pay, or Wallet, since public transit riders interact with several.
- Identify the user: daily public transit commuters who juggle schedules, fares, and transfers across multiple transit systems.
- Name the pain point: fragmented fare payment and unreliable real time arrival data across different transit agencies with inconsistent digital systems.
- Propose a product: a unified transit pass within Google Wallet that aggregates fares and real time arrivals across agencies, building on Google Maps' existing transit data.
- Prioritize fare aggregation first since payment friction is a daily, high frequency pain point compared with schedule information, which Maps partly covers already.
- Define success as adoption rate among regular transit riders and reduction in fare-related support complaints.
What a strong answer includes
- Builds explicitly on an existing Google asset, Maps transit data and Wallet, rather than proposing a disconnected new product.
- Targets a specific high frequency pain point, fragmented fare payment, instead of a vague 'better transit experience'.
- Picks daily active rider adoption as the metric, appropriate for a high frequency utility product.
Common mistakes
- Proposing a product disconnected from Google's actual existing assets and data.
- Ignoring the difficulty of partnering with many separate, often slow moving transit agencies.
Likely follow-up questions
- How would you get transit agencies to partner with you on fare integration?
- How would you handle cities where Google Maps' transit data is incomplete?
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More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop