Product design question
Create a solution that improves the communication between PMs and their customers.
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense: can you find a real communication gap between PMs and customers and design a targeted fix instead of a generic feedback tool.
How to approach it
- Narrow the scope: pick a customer segment, for example enterprise customers of a B2B product, since PM to customer communication differs by segment.
- Identify the specific breakdown, such as customers not knowing why a requested feature was deprioritized.
- List two or three pain points ranked by frequency and business impact.
- Propose a solution, for example a public roadmap with status and rationale per item, plus a lightweight feedback loop back to PMs.
- Define a success metric, such as percent of roadmap items with a stated rationale or drop in support tickets asking for status.
- State what you would confirm with the interviewer, such as whether this is B2B or B2C.
What a strong answer includes
- Grounds the fix in a concrete workflow, like a changelog with reasoning fields PMs must fill before shipping.
- Balances two sided needs: customers want transparency, PMs want to avoid overcommitting on unshipped ideas.
- Picks a measurable proxy for trust, such as survey score on feeling heard, not just usage of the tool.
Common mistakes
- Designing a generic feedback form without addressing why current channels fail.
- Ignoring the cost to PMs of maintaining more communication surface area.
- No success metric, or one that measures usage instead of the underlying trust problem.
Likely follow-up questions
- How would you prioritize which customer segment gets this first?
- What would you do if PMs resist adding this to their workflow?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop