Product design question
Design a competitor to Quora.
- Quora
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests competitive product design, identifying an incumbent's weaknesses and designing a differentiated wedge, not a clone.
How to approach it
- Identify Quora's known weaknesses: low-quality or spammy answers, aggressive login walls, declining expert participation, an ad-heavy experience.
- Pick a differentiated wedge, verified-expert Q&A in a specific vertical like career or professional advice, rather than a general-knowledge clone.
- Design expert verification, no forced login wall for reading, and upvoting weighted by asker-confirmed helpfulness rather than raw vote count.
- Seed the launch with one niche community before expanding broadly, avoiding the cold-start problem of a general Q&A site.
- Define success as asker-marked helpful rate, expert retention, and question-to-answer time.
What a strong answer includes
- Names Quora's specific, well-known weaknesses as the differentiation basis instead of a feature-for-feature clone.
- Picks a vertical niche launch strategy to realistically solve the two-sided cold-start problem.
- Proposes a concrete trust mechanism, asker-confirmed helpfulness, rather than raw vote count.
Common mistakes
- Describing a generic Q&A clone without addressing why users would switch from Quora.
- Ignoring the two-sided marketplace cold-start problem entirely.
Likely follow-up questions
- How would you solve the cold-start problem of getting quality answers before you have users?
- How would you monetize without alienating users the way Quora's ads and login walls did?
More product design questions
- How would you improve the Quora website? What will be your strategy to engage more users?Quora · Product design · Easy
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- Design a refrigerator for the blind.Google · Product design · Hard
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- You are a PM at Flipkart. The company has decided to increase the userbase of age >60 years on the platform. What will you do?Flipkart · Product design · Hard
More questions from Quora
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop