Strategy question
Design a dashboard for the CEO of Google on the Android business. Which metrics would you show and why?
- Strategy
- Hard
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What this question tests
Executive metrics thinking, selecting the handful of numbers that represent the health of a massive platform business.
How to approach it
- Clarify the CEO's priorities, revenue growth, ecosystem health, or competitive share against iOS.
- Define top-line metrics, active devices, Play Store revenue, and developer ecosystem growth.
- Add health metrics beneath, app install to retention rates, and average revenue per device by region.
- Include competitive context, market share versus iOS globally and in key growth markets like India and Southeast Asia.
- Include a security or trust metric, such as malware detection rate or update adoption rate, since platform trust matters at this scale.
- Justify why each metric was chosen relative to what a CEO actually decides, investment allocation and regional strategy.
What a strong answer includes
- Limits the dashboard to a handful of headline numbers instead of an exhaustive metrics dump, appropriate for a CEO audience.
- Includes ecosystem health, developer revenue and app quality, not just device and user counts, since Android's moat is its ecosystem.
- Adds competitive share versus iOS as a strategic anchor metric, which a CEO would care about directly.
- Justifies each metric by the decision it informs, e.g. regional ARPU informs where to invest next.
Common mistakes
- Building an overly detailed operational dashboard instead of an executive summary.
- Omitting ecosystem or developer health metrics, focusing only on device counts.
- Not tying metrics back to decisions the CEO would make.
Likely follow-up questions
- Which single metric would you flag first if it dropped.
- How would you segment this by region for the CEO.
- How would you show developer ecosystem health in one number.
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop