Strategy question

Design a dashboard for the CEO of Google on the Android business. Which metrics would you show and why?

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What this question tests

Executive metrics thinking, selecting the handful of numbers that represent the health of a massive platform business.

How to approach it

  1. Clarify the CEO's priorities, revenue growth, ecosystem health, or competitive share against iOS.
  2. Define top-line metrics, active devices, Play Store revenue, and developer ecosystem growth.
  3. Add health metrics beneath, app install to retention rates, and average revenue per device by region.
  4. Include competitive context, market share versus iOS globally and in key growth markets like India and Southeast Asia.
  5. Include a security or trust metric, such as malware detection rate or update adoption rate, since platform trust matters at this scale.
  6. Justify why each metric was chosen relative to what a CEO actually decides, investment allocation and regional strategy.

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