Product design question

Design a friendly referral system for a loan company.

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What this question tests

Product design for a growth loop in a trust-sensitive financial product, balancing incentive design with fraud risk.

How to approach it

  1. Clarify the goal, new customer acquisition cost reduction or expanding into new borrower segments via referral.
  2. Identify the core mechanism, existing borrowers refer friends or family, both sides receive a reward tied to loan completion, not just sign-up.
  3. Address fraud risk, referral rewards must be tied to a real funded and repaid loan milestone, not just an account creation, to prevent gaming.
  4. Design the experience, a simple shareable link or code, a referral status tracker, and clear reward terms shown upfront.
  5. Consider regulatory constraints, loan referral incentives may be subject to lending regulations depending on the market.
  6. Define success metrics, referral-driven loan originations and referred-borrower repayment rate versus non-referred borrowers.

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