Product design question
Design a grocery store for a dense, urban area.
- Product design
- Hard
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What this question tests
Physical retail product design under real constraints, balancing space efficiency, speed, and profitability for a dense urban footprint.
How to approach it
- Define the target customer, urban dwellers making frequent small basket trips rather than large weekly stock ups.
- Identify the core constraint, limited square footage, which requires a tighter, curated product selection than suburban stores.
- Propose a focused format, a small footprint store emphasizing fresh, ready to eat, and daily essential items over bulk goods.
- Address operational needs, like frequent restocking given limited storage space and high foot traffic turnover.
- Define a success metric, such as sales per square foot or average basket frequency per customer per week.
What a strong answer includes
- Designs around the real physical constraint, limited space, rather than a scaled down version of a normal supermarket.
- Curates the product mix intentionally, prioritizing fresh and convenience items that match dense urban shopping habits.
- Names a retail specific metric, sales per square foot, that reflects the core constraint being optimized.
Common mistakes
- Designing a miniaturized full assortment store instead of a genuinely curated, space efficient format.
- Ignoring restocking logistics challenges unique to small, high turnover urban locations.
Likely follow-up questions
- How would you handle restocking logistics in a dense urban area?
- How would you decide which products to exclude from a limited assortment?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop