Product design question

Design a grocery store for the blind.

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What this question tests

Inclusive design thinking applied to a physical retail environment, requiring genuine empathy beyond a features checklist approach.

How to approach it

  1. Clarify the scope: in store navigation, product identification, or checkout, since all three matter for blind shoppers.
  2. Identify the core pain points: finding items on shelves, reading labels, and navigating aisles independently.
  3. Prioritize product identification first, since it blocks the most basic shopping task.
  4. Propose audio guided navigation via a phone app paired with tactile or audio product tags.
  5. Address checkout: audio confirmation of items and prices before payment.
  6. Define success with independent shopping completion rate and time to complete a typical trip, compared to sighted shoppers.

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