Product design question
Design a grocery store for the blind.
- Product design
- Hard
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What this question tests
Inclusive design thinking applied to a physical retail environment, requiring genuine empathy beyond a features checklist approach.
How to approach it
- Clarify the scope: in store navigation, product identification, or checkout, since all three matter for blind shoppers.
- Identify the core pain points: finding items on shelves, reading labels, and navigating aisles independently.
- Prioritize product identification first, since it blocks the most basic shopping task.
- Propose audio guided navigation via a phone app paired with tactile or audio product tags.
- Address checkout: audio confirmation of items and prices before payment.
- Define success with independent shopping completion rate and time to complete a typical trip, compared to sighted shoppers.
What a strong answer includes
- Prioritizes product identification as the most fundamental blocker, rather than treating all pain points equally.
- Proposes a concrete mechanism, audio tags plus app guided navigation, not a vague 'accessible store' answer.
- Sets a meaningful metric, independent completion rate, that directly measures the goal of independence.
- Considers checkout as a distinct, separate pain point from in aisle navigation.
Common mistakes
- Treats this only as a staffing problem, like adding more employee assistance, missing the product design angle.
- Ignores the goal of independence and designs a solution that still requires constant staff help.
Likely follow-up questions
- How would you fund and roll this out across thousands of store locations?
- How would you test this with real blind shoppers before a full rollout?
- How would this design work in a store with layout changes week to week?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop