Product design question

Design a new feature for the Capital One mobile app.

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What this question tests

Tests product design fundamentals for an established banking app: finding a real gap rather than adding a generic feature.

How to approach it

  1. Pick a user: a cardholder trying to manage spending or avoid overspending, a common documented pain point.
  2. Identify the specific pain: users don't realize they're close to a budget or due date until after overspending.
  3. Prioritize proactive alerts over passive dashboards, since timing matters more than visibility alone.
  4. Design the feature: real-time spend-pace alerts against the user's typical pattern, with a pre-due-date nudge.
  5. Make the alert actionable, linking to pay or freeze the card, rather than just informational.
  6. Define success as reduced late payments or overdraft-related support calls among engaged users.

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