Product design question

Design an app for the DMV (California’s Department of Motor Vehicles).

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What this question tests

Designing a public-sector service product where efficiency, trust, and accessibility matter more than novelty.

How to approach it

  1. Define the primary users: residents needing licenses, registrations, and renewals, many of whom have low patience for bureaucracy and mixed digital literacy.
  2. Identify the top pain points: long in-person wait times, unclear required documents, and confusing renewal deadlines.
  3. Prioritize digitizing the highest-volume transactions first, like license renewal, since it affects the most people with the least complexity.
  4. Design the core flow: a guided checklist for required documents, online payment, and appointment scheduling for anything requiring in-person verification.
  5. Ensure accessibility for non-digital-native users by keeping a phone and in-person path available, not forcing app-only usage.
  6. Define success metrics: percent of renewals completed online and average reduction in in-person wait time.

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