Product design question
Design an app for the DMV (California’s Department of Motor Vehicles).
- Capital One
- Product design
- Medium
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What this question tests
Designing a public-sector service product where efficiency, trust, and accessibility matter more than novelty.
How to approach it
- Define the primary users: residents needing licenses, registrations, and renewals, many of whom have low patience for bureaucracy and mixed digital literacy.
- Identify the top pain points: long in-person wait times, unclear required documents, and confusing renewal deadlines.
- Prioritize digitizing the highest-volume transactions first, like license renewal, since it affects the most people with the least complexity.
- Design the core flow: a guided checklist for required documents, online payment, and appointment scheduling for anything requiring in-person verification.
- Ensure accessibility for non-digital-native users by keeping a phone and in-person path available, not forcing app-only usage.
- Define success metrics: percent of renewals completed online and average reduction in in-person wait time.
What a strong answer includes
- Prioritizes the highest-volume, lowest-complexity transaction (renewal) first, showing pragmatic sequencing.
- Explicitly preserves a non-digital path, recognizing DMV users skew toward lower digital literacy and legal necessity, not choice.
- Gives an illustrative metric, e.g. 50% of renewals moving online within a year, marked as an assumption.
- Addresses trust and security, since DMV data involves sensitive identity information requiring strong verification.
Common mistakes
- Designing an app-only experience that excludes less digitally fluent or offline users.
- Trying to digitize complex, low-volume transactions (like disputes) before the high-volume simple ones.
Likely follow-up questions
- How would you handle identity verification securely online?
- How would you support users who prefer not to use a smartphone?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop