Product design question
Design a new feature for Uber Eats.
- Uber
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests fundamentals of product design: picking a user, a pain point, and a scoped, prioritized feature.
How to approach it
- Pick a user: a diner ordering on a weeknight, and state that choice clearly.
- Identify a specific pain: uncertainty about order accuracy, missing items, causing repeat-order anxiety.
- Prioritize this over broader ideas, since accuracy complaints directly drive support cost and churn.
- Design the feature: an item-level checklist confirmation step before handoff, visible to the diner in-app.
- Define rollout: pilot with restaurants that have high missing-item complaint rates.
- Define success as reduced missing-item support tickets and refund rate for participating restaurants.
What a strong answer includes
- Anchors on a specific, common real pain point instead of a vague 'make ordering better' feature.
- Ties the feature to a measurable business cost, refunds and support tickets.
- Targets rollout at restaurants with the worst track record first, showing prioritization logic.
Common mistakes
- Proposing a generic feature, like loyalty points, unrelated to a real pain point.
- No success metric tied to the actual problem.
Likely follow-up questions
- How would you get restaurants to actually use the checklist step?
- How would you handle disputes when an item is marked packed but arrives missing?
- What would you measure to know it's working?
More product design questions
- How would you improve the Uber app?Lyft · Product design · Easy
- How would you design at ETA system for Lyft drivers?Lyft · Product design · Medium
- Design Lyft for kids.Google · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- How would you improve the restaurant search?Uber · Product design · Easy
- How would you design a bicycle renting app for tourists?Google · Product design · Medium
More questions from Uber
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop