Product design question

Design a payments feature for YouTube creators to better monetize live streams.

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What this question tests

Whether the candidate can design a monetization feature that balances creator earnings, viewer experience, and platform take rate.

How to approach it

  1. Define the target creator segment: mid-size live streamers who already have an engaged but not massive audience.
  2. Identify pain points: unpredictable earnings during a stream, viewers wanting to support in the moment, and creators wanting less platform friction than third-party tools like StreamElements.
  3. Prioritize a solution: a native Super Chat style paid highlight or tipping flow integrated into live chat, with a clear on-screen shoutout for payers.
  4. Address platform economics: a take rate (for example 70/30 split favoring creators) and payout latency as key design constraints.
  5. Define success as incremental creator revenue per stream and repeat viewer payment rate, not just one-time novelty spend.

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