Product design question
How would you go about designing a skip feature for a video streaming service?
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What this question tests
Tests product design for a seemingly simple feature that actually has real content-type and monetization tradeoffs underneath.
How to approach it
- Clarify the goal: reduce friction from recaps/intros the viewer has already seen, without letting users accidentally skip meaningful new content or ad breaks the service depends on.
- Design detection: use content metadata (marked intro/recap segments) rather than trying to auto-detect visually, since manual tagging by content teams is more reliable at scale.
- Design the UI: a clearly visible, time-limited 'Skip Intro' button that appears only during the tagged segment and disappears once it passes, minimizing accidental misses or accidental skips of real content.
- Address the business tradeoff: for ad-supported tiers, ensure skip doesn't let users skip past a genuine ad break, distinguishing an intro-skip from an ad-skip explicitly in the product logic.
- Define success: skip button usage rate and, critically, no negative shift in overall watch-time or ad-completion metrics, since skipping should reduce friction, not consumption.
What a strong answer includes
- Recommends metadata-based tagging over automated visual detection, a more reliable and industry-standard real implementation approach.
- Explicitly separates the intro-skip feature from ad-skip risk, an important nuance for an ad-supported tier that a naive answer would miss.
- Uses an illustrative number, e.g. assume 80% of returning-series viewers use the skip button when available, showing clear demand for the feature.
- Picks watch-time and ad-completion guardrails, ensuring convenience for the user doesn't quietly undercut monetization.
Common mistakes
- Proposing automated visual detection without considering the more reliable metadata-tagging approach actually used in the industry.
- Ignoring the monetization risk of the skip feature accidentally overlapping with or enabling ad-skipping on ad-supported tiers.
Likely follow-up questions
- How would you handle content where the intro segment isn't tagged yet, like a brand-new release?
- How would this design differ for an ad-supported tier versus an ad-free premium tier?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop