Product design question
Design a phone for the blind.
- Product design
- Hard
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What this question tests
Whether you can design for an accessibility-first use case where the interaction model itself, not just visuals, must change.
How to approach it
- Clarify scope: a phone designed primarily for blind and low-vision users, not a sighted phone with an accessibility mode bolted on.
- Identify core needs: non-visual navigation, reliable text-to-speech, and tactile or audio feedback for every interaction.
- Prioritize voice and gesture as the primary input method, since a screen-based touch grid is hard to navigate without sight.
- Propose a concrete interaction model: consistent spatial gestures paired with audio confirmation for every action, plus a dedicated hardware button for help.
- Address a key risk: reliability of voice recognition and text-to-speech in noisy environments, since failures here break the whole experience.
- Define success metrics: task completion rate for core actions like calling or messaging, with a guardrail on voice recognition error rate.
What a strong answer includes
- Designs the interaction model itself around non-visual input, not just a screen reader layered on a sighted UI.
- Prioritizes reliability of voice and audio feedback as the top constraint, since any failure there blocks the whole phone.
- Proposes a specific, consistent gesture and audio-confirmation system rather than a vague more accessible phone.
- Names a guardrail, voice recognition error rate, since accuracy failures directly break trust for this user base.
Common mistakes
- Designing a standard smartphone with accessibility features added on top, instead of rethinking the core interaction model.
- Ignoring noisy real-world environments where voice-based interaction is most likely to fail.
Likely follow-up questions
- How would you test this with actual blind users rather than assuming their needs?
- What would you do for the subset of tasks that are hardest to do without sight, like reading a physical document?
More product design questions
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- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop